This one has got my attention though. There seems to be an almost limitless supply of dumbth coming from the people involved in running the Olympics. I'm quite convinced that it can't all possibly be true, yet the stories are being published in reputable sources (and the Daily Mail too...).
I have not checked the veracity of the anecdotes I've heard below and will cheerfully remove them (and be glad they're not true!) if someone points out an error to me.
(Quite a few of the stories I've heard have come from the Daily Mail - they might have exaggerated things a bit to be honest - gosh, let's hope so eh?!)
- People selling cupcakes aren't allowed to ice Olympic rings on them.
- Children taking part in some Olympic event aren't allowed to wear nonAdidas shoes.
- Anyone attending the Olympics in person needs to wear unbranded clothing, or clothing of the sponsors, there is apparently such a thing as an exclusion zone around the Olympic areas in which no other products can be advertised.
- McDonald's has stopped fish and chip vendors from selling single portions of chips (they must be sold with fish).
- Twitter is in cahoots with the Olympic organisers to ensure that brands don't undertake ambush marketing (although how will they stop me, unaffiliated with any brand, from tweeting that "I'm enjoying Acme Widgets, the official widgets of the Olympics"?)
- Oxleas Wood has Rapier missiles in it, as does Blackheath heath and some other places. I'm actually a big fan of military hardware but still struggle to keep a straight face on this one.
- You can link to the Olympics pages but only if you say nice or neutral things about them.
They have also spectacularly misjudged the capacity of smart, web-savvy types to wreak snarky havoc via social media. I look forward to seeing this aspect of it in particular.
Having said that I sincerely hope the Olympics are a success, that the athletes have a fantastic and safe time and that ticketholders enjoy it too and don't get too ripped off. I also hope the travel isn't too nightmarish.
Full list of Olympic sponsors
The Boston Consulting Group
Freshfields Bruckhaus Deringer LP