There are currently 40 companies on the UK Advertising Standards Authority's list of non-compliant online advertisers. This is a list off organisations against whom an adjudication has been upheld regarding their misleading advertising. Companies that fail (or refuse) to amend marketing material are placed tere and some may have additional sanctions applied - this can include removing their page from Google search, adding an ad warning people searching for relevant keywords and referral to Trading Standards for prosecution.
Organisations that do later amend their material can also be removed from the list, so it varies over time and I thought I'd start recording what's on there and look at it again in a couple of months.
As far as I'm aware the ASA tends to delete older adjudications (cleared out every five years I think) - this wouldn't necessarily be done for non-compliant organisations though, but I thought it might be a good idea to record some of this. Also the ASA's page hides most of the info that's lower down and you have to keep clicking 'show more' to get them on the page, so here's the info all on one page.
No comments:
Post a Comment
Comment policy: I enthusiastically welcome corrections and I entertain polite disagreement ;) Because of the nature of this blog it attracts a LOT - 5 a day at the moment - of spam comments (I write about spam practices,misleading marketing and unevidenced quackery) and so I'm more likely to post a pasted version of your comment, removing any hyperlinks.
Comments written in ALL CAPS LOCK will be deleted and I won't publish any pro-homeopathy comments, that ship has sailed I'm afraid (it's nonsense).