tl;dr - the NHS is using "accurx.thirdparty.nhs.uk/r/" to send out invitations to book Covid-19 vaccines and the link is genuine. At the end of that link you'll have your own 10 digit unique code (don't share that publicly).
https://accurx.thirdparty.nhs.uk/r/ - enter the 10 digit code you receive in your text message, book your vaccination - get injected and protected, not infected :) Continue to be careful afterwards as you can still get Covid-19 though it is likely to be less severe and I think you can still transmit even if you're not affected.
Background and evidence
I woke this morning to an SMS text invitation to book for my Covid-19 vaccination in Greenwich. Naturally my first inclination was that this was a scam and needed to be checked carefully. They had my name and phone number (probably not all that hard to get hold of) and also referenced my GP's surgery (again, probably findable or surmisable) so that alone didn't convince me. I'd also never come across the link before: accurx.thirdparty.nhs.uk - "who's that?" I wondered. The link does end with nhs.uk which is a strong indication that it's genuine (spam links usually go to some random site) but I'm still cautious until I've double-checked.
Fig 1. A redacted screenshot of my invitation to book a Covid-19 vaccination.
My first port of call was to run the basic link (accurx.thirdparty.nhs.uk, without the http bit or /r/) through a search on Twitter ('Twoogling') to see what others have said about it and it quickly became clear, both from the sort of people tweeting about it and what they said, that this was a genuine link and trustworthy. "Can't be too careful though", I said, and also had a look on Google.
The first couple of results there are from the accuRx company themself saying "We're legit" which is not much use in itself (well, of course they'd say that)...
Fig 2. Screenshot of Google search results for the company's web address.
...but a brief scroll then led to this site which is very promising.
Fig 3. Another screenshot of Google search results for the company's web address,
this time showing an official NHS website which confirms the link's legitimacy.
Assured appointment management solutions for Primary Care Networks – coronavirus (COVID-19) vaccination - Find out about appointment management solutions assured and in assurance on the Digital Care Services Framework (GPIT Futures) for use in community or primary care led services https://digital.nhs.uk/services/gp-it-futures-systems/assured-appointment-management-solutions-for-primary-care-networks-coronavirus-covid-19-vaccination
Fig 4. A screenshot of NHS Digital's page on approved appointment management platforms
Fig 5. Confirmation that accuRx is one of the
approved platforms, and giving its link - which matches
It was also clear that lots of GPs' surgeries are using that link, so I'm definitely starting to be convinced that all is well.
Fig 6. Google results page also shows lots of GP surgeries referencing the same link
I also had a look at TheyWorkForYou.com which publishes official information from the Hansard Report (all discussions in Parliament etc) and found a couple of mentions there (an MP has shares) so after all that I'm going to book my vaccination. Hooray :)
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Comment policy: I enthusiastically welcome corrections and I entertain polite disagreement ;) Because of the nature of this blog it attracts a LOT - 5 a day at the moment - of spam comments (I write about spam practices,misleading marketing and unevidenced quackery) and so I'm more likely to post a pasted version of your comment, removing any hyperlinks.
Comments written in ALL CAPS LOCK will be deleted and I won't publish any pro-homeopathy comments, that ship has sailed I'm afraid (it's nonsense).