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Think of this blog as a sort of nursery for my half-baked ideas hence 'stuff that occurs to me'.

Contact: @JoBrodie Email: jo DOT brodie AT gmail DOT com

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Friday, 17 March 2023

Adjudications etc by the Advertising Standards Authority against misleading #homeopathy claims

Originally posted in July 2015. Bizarrely flagged up today (!) for containing adult content. I've removed a word from Comfort Click's upheld ASA adjudication for 'Wartrol wart relief spray' as the location of the warts appears to have triggered the flagging...

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Original post

These days it's fairly rare to get an actual Advertising Standards Authority (ASA) adjudication on a misleading homeopathy claim. That's because most homeopathy complaints are fast-tracked to the ASA's Compliance team rather than being investigated (because the ASA, like so many others, has previously investigated homeopathy and found there's no evidence that it's effective for any condition) and the Compliance team doesn't publish its findings.

Last week there was a new adjudication, against Teddington Homeopathy, for claims made about using 'CEASE Therapy' for treating autism.

There are now 11 ASA adjudications upheld against misleading homeopathy claims, 2 upheld in part and 1 not upheld. There are also 11 'informally resolved' complaints where the homeopath has agreed to amend their website and remove the incorrect claims, so no further action needs be taken.

Since most homeopaths do amend their website when asked by the ASA relatively few of them find their way to the non-compliant online advertisers but the Islington Homeopathy Clinic has managed to make it there.

Here's the list.

ASA adjudicatons upheld

Teddington Homeopathy
Re: CEASE therapy
Date: 22 July 2015
Decision: Upheld

Happy Homeopathy
Re: menopause relief
Date: 11 June 2014
Decision: Upheld

Islington Homeopathy Clinic
Date: 26 February 2014
Decision: Upheld

Steve Scrutton Homeopathy
Re: homeopathy for depression
Date: 18 September 2013  
Decision: Upheld

Steve Scrutton Homeopathy
Re: homeopathy for influenza
Date: 8 August 2012  
Decision: Upheld

Society of Homeopaths 
Date: 3 July 2013
Decision: Upheld

Dr Batras Positive Health Clinic (UK) Ltd
Re: homeopathy for psoriasis 
Date: 27 April 2011  
Decision: Upheld

British Institute for Allergy and Environmental Therapy
Re: allergy testing
Date: 9 March 2011  
Decision: Upheld

The Homeopathic Clinic
Re: thermal mammography
Date: 2 March 2011
Decision: Upheld

Comfort Click Ltd t/a ShytoBuy.co.uk
Re: homeopathic wart relief spray
Date: 4 July 2012  
Decision: Upheld

CNM The College of Naturopathic Medicine Ltd
Re: naturopathy
Date: 13 March 2013
Decision: Upheld

ASA adjudications upheld in part

Homeopathy: Medicine for the 21st Century
Date: 3 July 2013
Decision: Upheld in part

Ainsworths (London) Ltd t/a Ainsworths Homeopathic Pharmacy
Date: 27 July 2011
Decision: Upheld in part


ASA adjudications NOT upheld

Neals Yard (Natural Remedies) Ltd
Date: 2 February 2011
Decision: Not Upheld

Informally resolved cases

Happy Homeopathy                                         23 Oct 2013
Maya Homeopathy                                           23 April 2014
Naturally Well Homeopathy                            12 Feb 2014
Amanda Hughes Homeopathy                         12 Mar 2014
Classical Homeopathic Healing                       22 May 2013
The Kernow Chiropractic Clinics                     19 Jun 2013
Team Health Windsor                                       14 Aug 2013
The Rock Clinic t/a Rock Clinic Association                   19 Jun 2013
North Lakes Clinic                                                            19 Jun 2013
University College London Hospitals t/a
The Royal London Hospital for Integrated Medicine        2 May 2012





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Comment policy: I enthusiastically welcome corrections and I entertain polite disagreement ;) Because of the nature of this blog it attracts a LOT - 5 a day at the moment - of spam comments (I write about spam practices,misleading marketing and unevidenced quackery) and so I'm more likely to post a pasted version of your comment, removing any hyperlinks.

Comments written in ALL CAPS LOCK will be deleted and I won't publish any pro-homeopathy comments, that ship has sailed I'm afraid (it's nonsense).