If I'm planning on asking companies to make this tweak to their site I'd like to know more about what it is that I'm asking them, and whether or not there might be good objections to my request that I should be aware of before I go annoying people.
Does having a 'dead' page like this have a negative effect on one's Google ranking? Possibly smaller organisations can't necessarily afford to buy Google keywords or whatever it is that people do, so I don't want to be asking anyone to do aything that actually reduces their ambient visitor number. Anyone know if it makes any difference? I get that keeping fresh content keeps the site lively and all that, but does one page matter much? Is it better, from an SEO perspective, not to have the page at all?