I can't actually drive (had a few lessons, not for me) but if I could I'm not sure how much help car adverts would be in making a decision about which one to buy. They pretty much never include any information that's of use, beyond the price, and rely on tapping into our emotions as we imagine ourselves hurtling down some dramatic road as opposed to stuck behind someone on a dual carriageway.
This means they tend to look and sound fairly cinematic / dramatic and often use really good music. That's all they seem to have in their favour as far as I'm concerned. Here are some ones that I've really enjoyed.
Peugeot 208 - Let your body drive.
I am officially in love with Tom Bennett who plays both roles (unless he also has a twin brother) in this.
Range Rover - Born Free
Audi RS6 Quattro - Bull
BMW "It's only a car" - Philip Glass' Pruitt Igoe from Koyaanisqatsi
U.N.K.L.E. rejig Beethoven's 9th symphony
Volkswagen Night Drive Golf - with Richard Burton reading from Under Milkwood
Lexus 220d - water droplets
Lexus 250 Diesel - reminds me of Jean-Michel Jarre
This is what a Honda feels like - in which a choir does all the sound effects
Honda (Hate something, change something)
Volkswagen Polo - nice use of a bit of the Fauré requiem
Wednesday, 29 August 2012
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Comment policy: I enthusiastically welcome corrections and I entertain polite disagreement ;) Because of the nature of this blog it attracts a LOT - 5 a day at the moment - of spam comments (I write about spam practices,misleading marketing and unevidenced quackery) and so I'm more likely to post a pasted version of your comment, removing any hyperlinks.
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