I'm not one who switches over during adverts as there's always the hope I'll hear a nice bit of music (I've previously blithered on about wonderful music in adverts on more than one occasion - see below) and although I might not be paying much initial attention to an ad, after a few incidences of exposure to it I start to notice it.
There's a bit in the TV version of this advert where some trumpets make a very pleasing sound, in the example below (which is longer) it's delayed a little bit but still there. I just found that I kept noticing this advert and looking up at it every time I heard it. I've now found out that it's written by Guy Farley, so hooray for him and his composering skills :)
I did ask Vodafone who composed the piece and they replied that it was "composed by our agency". Well... no, Guy Farley did it, why on earth not give him credit (or even give the agency credit and I'd have contacted them).
Vodafone 4G - Lost in Entertainment from GUY FARLEY on Vimeo.
Edit 2 September 2016: I think he won (in 2014) an award for this advert (he certainly won one for his music for an M&S ad)
Recently I went along to hear Clint Mansell talk about his work in film composing - he was interviewed at the BFI by someone from BAFTA, an excellent interview. The interviewer introduced the event by highlighting that in the world of film often the directors and actors get to talk about their involvement but BAFTA want to make it easier for people to hear from screenwriters, costume and wardrobe folk, sound designers and composers - I've been to a few BAFTA events and enjoyed many talks from composers, so I am hugely behind this.
Anyway, hooray for Guy Farley - this is his unofficial website. I'm afraid I'd never heard of him before today but will now look out for his films etc.
Edit... later that same day
I'm watching Downton Abbey and the advert appeared. I'd forgotten I had subtitles on (don't need them, just like them) and looked up to see it explain what the music was doing :)
The subtitles (which I actually picked up on 14 February 2014) are "suspenseful strings" as the ad (this is the 30s version, not the one above) starts, then "epic soundtrack builds" and finally "triumphant fanfare". Hats off to the subtitlers.
Edit 24 December 2013
I have just found this lovely ~4m video showing the recording of the music used in a drinks commercial from a few years ago. It looks like it's recorded in the beautiful Lyndhurst Hall at Air Studios, annoyingly not open to the public ;) I'd never heard of the studios until this year. I follow on Twitter the people who write the music for the television series Sherlock and they occasionally post photos of the place.
More on adverts and music
- Music that I discovered from adverts (19 May 2003)
- Jonathan Glazer makes amazing adverts (4 November 2012)
- Car adverts - they're usually pretty good on the music front (29 August 2012)